The logo, palette, typography, and usage rules for Bedrock Protocol. Everything you need to represent the protocol correctly — in product, press, partner integrations, and merchandise.
The Bedrock mark is a stratigraphic cross-section: five mineral layers cut by a vertical mining shaft. Each layer represents a tier of the dual economy, with the central shaft revealing the ore beneath. The mark works from 16px favicon to billboard scale, with format variants below for different use cases.
The mark needs a minimum of x on every side, where x equals the height of one stratum (~10% of mark height). Other elements — text, edges, other logos — should never enter this zone.
For the horizontal lockup, use the height of the wordmark cap-height as the minimum clear space. Don't crowd it against navigation, form fields, or page edges.
Minimum size: 24px for the mark, 120px wide for the horizontal lockup. Below those sizes use the favicon variant.
Earth tones with two accent extremes: amber for highlight and ore-blue for premium tier. Background is near-black with a warm shift — never pure #000000. All colors defined as CSS variables in styles.css.
#0C0A07
--bg
#D4A017
--amber
#C2602A
--copper
#8B3A1C
--rust
#4A8FB8
--ore
#E8DCC4
--ink
Three typefaces. Fraunces does the dramatic work — display headlines, italic accents on key phrases. JetBrains Mono handles everything functional — UI labels, body copy, data. Major Mono Display is reserved for the wordmark and section numbers, where letterspaced uppercase feels appropriate.
The mark has been carefully built. Don't undo that work.
The mineral palette is the brand. Never swap stratum colors, hue-shift the whole mark, or apply gradients across layers.
The layers are horizontal. Always. The shaft is vertical. Always. Rotating the mark breaks the geological metaphor entirely.
The full-color mark needs a dark or neutral ground. On warm or light backgrounds, use the monochrome variant.
No glows, no drop shadows, no neon, no bevels. The mark is a survey instrument, not a Discord emoji.
All assets, individually downloadable above. For full kit including PNG renders at standard sizes (16, 32, 64, 128, 256, 512, 1024) and the Figma source, contact the team.