Home/Brand Assets

Brand assets.

The logo, palette, typography, and usage rules for Bedrock Protocol. Everything you need to represent the protocol correctly — in product, press, partner integrations, and merchandise.

The mark.

/ 01 logo system

The Bedrock mark is a stratigraphic cross-section: five mineral layers cut by a vertical mining shaft. Each layer represents a tier of the dual economy, with the central shaft revealing the ore beneath. The mark works from 16px favicon to billboard scale, with format variants below for different use cases.

Bedrock Protocol primary mark

Primary mark

1:1 SQUARE · FULL PALETTE

↓ SVG
Bedrock Protocol horizontal lockup

Horizontal lockup

4.5:1 · MARK + WORDMARK

↓ SVG
Bedrock Protocol monochrome mark

Monochrome

SINGLE FILL · STICKERS, PRINT, WATERMARK

↓ SVG
Bedrock favicon

Favicon

16PX / 32PX · CHUNKY PROPORTIONS FOR SMALL RENDER

↓ SVG

Clear space.

/ 02 protection zone

Give it room.

The mark needs a minimum of x on every side, where x equals the height of one stratum (~10% of mark height). Other elements — text, edges, other logos — should never enter this zone.

For the horizontal lockup, use the height of the wordmark cap-height as the minimum clear space. Don't crowd it against navigation, form fields, or page edges.

Minimum size: 24px for the mark, 120px wide for the horizontal lockup. Below those sizes use the favicon variant.

Palette.

/ 03 color system

Earth tones with two accent extremes: amber for highlight and ore-blue for premium tier. Background is near-black with a warm shift — never pure #000000. All colors defined as CSS variables in styles.css.

Bedrock
#0C0A07 --bg
Background
Amber
#D4A017 --amber
Primary accent · GOLD
Copper
#C2602A --copper
Secondary · warning
Rust
#8B3A1C --rust
Deep · structural
Ore
#4A8FB8 --ore
Premium · $BDRK
Paper
#E8DCC4 --ink
Foreground · text

Typography.

/ 04 type system

Three typefaces. Fraunces does the dramatic work — display headlines, italic accents on key phrases. JetBrains Mono handles everything functional — UI labels, body copy, data. Major Mono Display is reserved for the wordmark and section numbers, where letterspaced uppercase feels appropriate.

Fraunces

Display · 400/600/800/900

Proof-of-work, played.
Headlines
Italic accents
JetBrains Mono

Body & UI · 400/500/700

Block #412,887 · Reward +0.0131 $BDRK · 00:18
Body
UI labels
Data
Major Mono Display

Accent · 400 only

bedrock
Wordmark
Section nums

Don't.

/ 05 misuse

The mark has been carefully built. Don't undo that work.

Don't recolor it

The mineral palette is the brand. Never swap stratum colors, hue-shift the whole mark, or apply gradients across layers.

Don't rotate or skew

The layers are horizontal. Always. The shaft is vertical. Always. Rotating the mark breaks the geological metaphor entirely.

Don't use on warm backgrounds

The full-color mark needs a dark or neutral ground. On warm or light backgrounds, use the monochrome variant.

Don't add effects

No glows, no drop shadows, no neon, no bevels. The mark is a survey instrument, not a Discord emoji.

Bundle.

/ 06 download all

All assets, individually downloadable above. For full kit including PNG renders at standard sizes (16, 32, 64, 128, 256, 512, 1024) and the Figma source, contact the team.

↓ Primary mark ↓ Horizontal lockup ↓ Monochrome ↓ Favicon